Built By The Trades, For The Trades

Built for HVAC Companies

L
Luca D'Ermo, HVAC

How It Works

We handle it all. Four steps. No fluff. Your business runs smoother on the other side.

STEP 01

Discovery

We learn how your business runs

STEP 02

Configure

Tailored to your checklist, your trade, your team

STEP 03

Build

Live in 2 weeks

STEP 04

Live

Running, hands-free, fully supported

Introducing Foreman

Foreman by Hatch Theory

Keeps every job organized, from dispatch to done. Techs know exactly what to do, owners know exactly what's happening. Less stress across the whole crew, tailored to how your business runs.

app.hatchtheory.ca/dashboard
Foreman Owner Dashboard, live job feed
Foreman tech checklist screen
A layer on top of your current company tech that automates how your team shows completed work
Tailored Build
Matched to your exact workflow
2 Weeks
Signed to live
Fully Managed
We maintain it

Add What You Need

Usage-based systems that layer on top of Foreman. You control what's running, you only pay for what fires.

AI Receptionist Instant Quote Voice-to-Notes Auto Invoice Upsell Alerts Live QA Flagging Equipment Memory Review Requests
Turn any of these on or off, anytime. Nothing bundled, nothing forced.

Meet the Founder

Luca D'Ermo

Luca D'Ermo

CEO & Founder

Comes from the trades, now runs Hatch end to end: client relationships, the build, delivery. Every contractor we work with knows his number directly.

I'm Luca, founder of Hatch Theory. I came up as a tech and installer: gas lines, manifolds, rooftop units, AC's, ductwork.

I know diagnosing a fault code on a rooftop in January with frozen hands while the building manager won't stop calling. I know finishing a full install day and still facing a stack of reports to send to customers or the boss. Chasing around playing phone tag or trying to send off reports with no service. It gets overwhelming and stressful.

The best guys at the job end up buried in the stuff they never signed up for. That adds stress and disorganization to the trade and that multiplies across the jobs.

That's why I built Hatch Theory, the company I wish had existed. One that takes the backend off your plate and makes you money while you and your team focus on the job. That's the reason you got into the trades in the first place.

As founder, I handle everything myself. I map the operation, build the system, and stay hands-on through delivery. No handoff to a team you never meet. No number on a sheet to a multi million dollar company that won't show up in person if something fails. If you're working with Hatch Theory, you're working directly with me. The trades background isn't a sales angle. I was an installer, It's why owners trust us on day one.

Frequently Asked Questions

Straight answers. No jargon. No runaround.

Let's Talk About Your Business

15-minute call. No pitch, no pressure. Just tell us what's eating your time and we'll figure out the rest.